It is an opportunity for Indian Founders & CEO’s to spend one week in Beijing, China learning from Chinese market & accelerating strategies for possible use in India. Despite China's proximity to India, the cultural gap between the two countries can be difficult to grasp without studying it. This program aims to be the beginning of that study.

For the next 10 years, the Chinese market will be the largest market in the world, so understanding of the business environment in China will be invaluable to you in India when competing. Additionally, some of these strategies will be transferable to the India market because the Chinese market has a similar nature/DNA to the Indian market. All in all, China has many successful startups in the years which you cannot afford to ignore.